AI Integrated Digital Marketing
Category: Digital Marketing & Artificial Intelligence
Duration: 4–6 Months(100–150 Hours)
Mode: Classroom Training + Practical Lab Sessions + Live Projects + Industry Case Studies
About the Course
The AI Integrated Digital Marketing programme at ICD NSDC is designed to prepare learners for the evolving digital marketing industry by combining core marketing strategies with the latest Artificial Intelligence (AI) tools and technologies. The course provides practical, hands-on training in search engine optimisation (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, website management, analytics, and AI-powered marketing workflows.
Students will learn how to use AI responsibly to improve content creation, campaign planning, audience research, marketing automation, and performance analysis while building strong digital marketing fundamentals. Through live projects, real-world assignments, and portfolio development, learners gain the practical experience needed to manage digital campaigns across multiple online platforms.
Whether you are a student, entrepreneur, job seeker, freelancer, or working professional, this programme equips you with industry-relevant skills to build a successful career in digital marketing.
Eligibility
– 10th Pass or above
– Basic computer and internet knowledge preferred
– Suitable for students, entrepreneurs, freelancers, job seekers, and working professionals
– No prior digital marketing experience required
Topics Covered
- Introduction to Digital Marketing and AI
- Website Planning and WordPress Development
- Search Engine Optimisation (SEO)
- Search Engine Marketing (Google Ads)
- Social Media Marketing and Advertising
- Content Marketing and Copywriting
- Email Marketing and Marketing Automation
- AI Tools for Content Creation and Campaign Management
- Google Analytics, Search Console, and Tag Manager
- E-Commerce Marketing and Lead Generation
- Mobile Marketing and Performance Optimisation
- Live Projects, Portfolio Development, and Campaign Deployment
Key Learning Outcomes
– Build and manage digital marketing campaigns
– Apply AI tools to improve marketing productivity
– Optimise websites for search engines and user experience
– Generate leads through SEO, social media, and paid advertising
– Analyse campaign performance using industry-standard analytics tools
– Develop a professional digital marketing portfolio through live projects
Career Opportunities
– Digital Marketing Executive
– SEO Specialist
– Social Media Marketing Executive
– Performance Marketing Executive
– Content Marketing Executive
– Google Ads Specialist
– Digital Marketing Analyst
– Freelance Digital Marketing Consultant
Employment Sectors
– Digital Marketing Agencies
– IT & Software Companies
– E-commerce Businesses
– Media and Advertising Agencies
– Startups and Corporate Organisations
– Educational Institutions
– Freelance and Self-Employment Opportunities
Certification: Course Completion Certificate
Institute For Career Development,
ICD – Institute For Career Development,
Housing Board Junction,
Thiruvananthapuram,
Kerala, India