Brand Management & Market Strategy
Affiliation: ICD-NSDC (Industry-Focused Professional Programme)
Mode: Classroom Training + Practical Case Studies + Strategy Workshops
Programme Overview
The Brand Management & Market Strategy programme is designed to help learners understand how successful brands are built, positioned, and sustained in competitive markets. This course focuses on brand identity, market analysis, strategic planning, and customer perception management.
Participants learn how companies design brand strategies, analyse market trends, and make data-driven decisions to gain competitive advantage. The programme is suitable for students, aspiring marketers, entrepreneurs, and professionals who want to develop strategic thinking skills in branding and market planning.
Course Duration
3 – 6 Months, including:
- Classroom-based conceptual sessions
- Brand analysis and market research exercises
- Case studies of real-world brands
Why Choose This Programme?
- Strong focus on branding and strategic marketing
- Practical exposure through case studies and brand analysis
- Covers both traditional and digital market strategies
- Builds analytical, creative, and decision-making skills
- Relevant across industries and business sectors
Programme Objectives
On completion of the programme, learners will be able to:
- Understand core concepts of brand management
- Analyse markets, competitors, and consumer behaviour
- Develop basic brand positioning and marketing strategies
- Support branding and strategic planning activities
- Contribute to business growth through informed marketing decisions
Topics / Syllabus Covered:
Introduction to Brand Management
- Meaning and importance of branding
- Brand identity, image, and value
- Brand lifecycle and brand equity
Market Analysis & Research
- Market segmentation and targeting
- Understanding customer needs and expectations
- Competitor analysis and market trends
Brand Positioning & Strategy
- Brand positioning concepts
- Differentiation and value proposition
- Developing brand messaging and communication
Marketing & Go-to-Market Strategy
- Product, pricing, and distribution basics
- Promotional planning and media selection
- Integrated marketing communication overview
Digital Branding Basics
- Online brand presence and reputation
- Social media branding fundamentals
- Customer engagement and feedback management
Strategic Planning & Decision Making
- SWOT and basic strategic analysis tools
- Long-term brand planning concepts
- Measuring brand performance and impact
Practical Training & Case Studies
- Brand case studies and presentations
- Market strategy assignments
- Group discussions on real business scenarios
Eligibility Criteria
- Passed 10th / 12th / Degree or equivalent
- No prior marketing experience required
- Interest in branding, strategy, and business analysis preferred
Career Opportunities
After completing the programme, learners can work as:
- Brand Executive / Brand Coordinator
- Marketing Strategy Assistant
- Market Research Executive
- Business Development Executive
- Marketing & Branding Support Executive
Employment Sectors
- Corporate & Business Organisations
- Marketing & Advertising Agencies
- FMCG, Retail & Service Industries
- Startups & Brand-Driven Companies
- Media & Digital Marketing Firms.
Key Highlights
- Strategy-oriented branding programme
- Real-world case studies and market insights
- Develops analytical and creative marketing skills
- Strong foundation for advanced marketing or MBA programmes
ICD – Institute of Career Development,
Housing Board Junction,
Thiruvananthapuram,
Kerala, India