Digital Marketing & Social Media Management
Affiliation: ICD-NSDC (Industry-Focused Professional Programme)
Mode: Classroom Training + Practical Sessions + Live Campaign Practice
Programme Overview
The Digital Marketing & Social Media Management programme is designed to equip learners with practical skills to promote brands, products, and services using digital platforms. This course focuses on real-world digital marketing techniques such as social media marketing, search engine optimisation, content creation, and online advertising.
Learners gain hands-on experience in managing social media accounts, planning campaigns, analysing performance, and engaging audiences across popular platforms like Google, Instagram, Facebook, and YouTube. The programme is suitable for students, job seekers, entrepreneurs, and working professionals who want to build or upgrade digital marketing skills.
Course Duration
3 – 6 Months, including:
- Classroom-based conceptual learning
- Practical social media and digital marketing exercises
- Live campaign planning and performance analysis
Why Choose This Programme?
- Industry-relevant digital marketing curriculum
- Practical training with real tools and platforms
- Covers both marketing strategy and execution
- Ideal for freelancing, startups, and corporate roles
- High demand skill across industries
Programme Objectives
On completion of the programme, learners will be able to:
- Plan and execute digital marketing campaigns
- Manage social media pages professionally
- Create engaging digital content
- Analyse campaign performance and audience insights
- Support brand growth using online marketing tools
Topics / Syllabus Covered:
Digital Marketing Fundamentals
- Introduction to digital marketing
- Online marketing channels and strategies
- Customer journey and digital touchpoints
Social Media Marketing
- Platform overview: Facebook, Instagram, LinkedIn, YouTube
- Content planning and posting strategies
- Audience engagement and community management
Search Engine Optimisation (SEO) Basics
- How search engines work
- On-page and off-page SEO fundamentals
- Keyword research and website optimisation basics
Search Engine Marketing (SEM) & Paid Ads
- Google Ads overview
- Social media advertising basics
- Campaign setup and budget planning
Content Creation & Branding
- Content types and storytelling
- Basics of graphic and video content
- Brand voice and online reputation management
Analytics & Performance Tracking
- Google Analytics and platform insights
- Measuring reach, engagement, and conversions
- Campaign reporting and optimisation
Practical Training & Live Projects
- Social media page handling
- Campaign planning exercises
- Mini projects and case studies
Eligibility Criteria
- Passed 10th / 12th / Degree or equivalent
- No prior digital marketing experience required
- Basic computer and internet knowledge preferred
Career Opportunities
After completion, learners can work as:
- Digital Marketing Executive
- Social Media Manager / Executive
- Content Marketing Assistant
- SEO / SEM Executive (Junior Level)
- Freelance Digital Marketer
Employment Sectors
- Digital Marketing Agencies
- Corporate & Business Organisations
- Startups & E-commerce Companies
- Media & Advertising Firms
- Freelancing & Self-Employment
Key Highlights
- Practical, skill-based digital marketing programme
- Covers current digital marketing tools and trends
- Suitable for fast career entry or skill upgradation
- Strong foundation for advanced digital marketing roles
ICD – Institute of Career Development,
Housing Board Junction,
Thiruvananthapuram,
Kerala, India