Category: Trending Courses Worldwide
Affiliation: ICD-NSDC (Industry-Oriented Skill Training Programme)
Training Mode: Classroom Training + Practical Lab + Live Projects
Programme Type: Certificate / Diploma / Short-Term Course

Programme Overview

The Digital Marketing & Social Media Strategy programme is designed to equip learners with practical skills to create, manage, and optimize digital marketing campaigns across multiple online platforms.

This course focuses on social media marketing, search engine optimization (SEO), content strategy, and analytics, making it ideal for students, entrepreneurs, and professionals aiming to enhance brand visibility and drive business growth through digital channels.

Course Duration

• Certificate / Short-Term: 3 – 6 Months
• Diploma: 1 Year

Key Learning Areas

• Fundamentals of digital marketing and social media
• SEO, SEM, and content marketing strategies
• Social media management and campaign planning
• Analytics, reporting, and performance optimization
• Paid advertising and influencer marketing basics

Subjects / Syllabus Covered

• Introduction to Digital Marketing and Social Media
• Search Engine Optimization (SEO) Techniques
• Social Media Marketing Platforms (Facebook, Instagram, LinkedIn, Twitter)
• Content Creation, Copywriting, and Branding Strategies
• Pay-Per-Click (PPC) Advertising and Google Ads Basics
• Analytics and Performance Measurement
• Digital Marketing Trends and Best Practices

Practical Training

• Hands-on campaign creation and management
• SEO optimization exercises and tools
• Social media content planning and publishing
• Real-world projects and analytics reporting

Eligibility Criteria

• 12th Pass / Graduate or Equivalent
• Basic computer and internet knowledge
• Interest in marketing, branding, and digital technologies

Career Opportunities

Graduates can work as:

• Digital Marketing Executive
• Social Media Strategist
• SEO / SEM Analyst
• Content Marketing Coordinator
• Digital Campaign Assistant

Employment Sectors

• IT and Marketing Companies
• Digital Agencies and Startups
• E-commerce and Online Retail Businesses
• Media and Entertainment Firms
• Freelancing and Entrepreneurship

Why Choose This Course?

• Growing global demand for digital marketing professionals
• Strong focus on hands-on and practical skills
• Prepares learners for modern marketing roles across industries
• Enhances career opportunities, freelancing, and business growth