Category: Marketing, Media & Digital Skills
Affiliation: ICD-NSDC (Industry-Oriented Skill Development Programme)
Mode: Classroom Training + Hands-on Practice + Live Campaign Demonstrations
Programme Type: Workshop / Short-Term Skill Training

Programme Overview

The Digital Marketing & Social Media Workshop is a practical, beginner-friendly programme designed to help participants understand how businesses promote products and services in the digital space.

This workshop focuses on real-world digital marketing techniques such as social media management, content creation, online advertising, and audience engagement. Participants gain hands-on exposure to popular platforms and tools used by marketers, startups, and businesses today.

Workshop Objectives

• Understand digital marketing fundamentals
• Learn how social media platforms work for business
• Gain practical exposure to online marketing tools
• Build awareness of digital branding and customer engagement

Key Learning Areas

• Basics of digital marketing and online branding
• Social media platforms and content strategy
• Search engine and paid advertising fundamentals
• Audience targeting and performance tracking
• Digital communication and online reputation management

Topics Covered

• Introduction to Digital Marketing Ecosystem
• Social Media Platforms (Instagram, Facebook, LinkedIn, X – Basics)
• Content Creation and Posting Strategies
• Introduction to SEO and Online Visibility
• Basics of Google Ads and Social Media Ads
• Analytics, Insights, and Performance Tracking
• Online Branding and Customer Engagement

Practical Training

• Hands-on social media content planning
• Live demonstrations of ad creation (Basics)
• Simple campaign planning exercises
• Case studies of real digital marketing campaigns

Eligibility

• 10th / 12th Pass, Diploma, or Graduates
• Students from any background
• Entrepreneurs, freelancers, and job seekers
• No prior marketing experience required

Career Awareness & Opportunities

This workshop introduces participants to roles such as:

• Digital Marketing Executive (Entry Level)
• Social Media Coordinator
• Content Marketing Assistant
• Online Branding Support Executive
• Freelance Digital Marketer (Beginner Level)

Who Should Attend?

• Students interested in marketing and media
• Graduates exploring digital career options
• Business owners and entrepreneurs
• Anyone interested in online promotion and branding

Why Choose This Workshop?

• High demand for digital marketing skills
• Practical, platform-oriented learning
• Suitable for jobs, freelancing, and business growth
• Strong foundation for advanced digital marketing programmes