Diploma in Marketing Management
Affiliation: ICD-NSDC (Industry-Focused Professional Diploma)
Mode: Classroom Training + Practical Assignments + Case Studies
Programme Overview
The Diploma in Marketing Management is a career-oriented programme designed to develop strong skills in marketing strategy, sales management, customer engagement, and brand promotion. This course focuses on how real businesses promote products and services, attract customers, and increase sales in competitive markets.
The programme combines marketing fundamentals with practical exposure to modern marketing techniques, including digital platforms, consumer behavior, and sales operations. It is suitable for students, job seekers, and professionals aiming to build or advance a career in marketing and sales.
Course Duration
6 Months – 1 Year, including:
- Classroom-based conceptual learning
- Practical marketing assignments
- Case studies and real-world business scenarios
Why Choose Diploma in Marketing Management?
- Industry-relevant marketing and sales curriculum
- Practical exposure to real market strategies
- Covers both traditional and digital marketing basics
- Improves communication, negotiation, and selling skills
- Suitable for freshers and working professionals
Programme Objectives
By the end of the programme, learners will be able to:
- Understand core marketing and sales concepts
- Plan and execute basic marketing strategies
- Analyze customer needs and market trends
- Support sales operations and promotional activities
- Communicate effectively with customers and clients
Topics / Syllabus Covered
Marketing Fundamentals
- Introduction to marketing concepts
- Marketing functions and objectives
- Market segmentation, targeting, and positioning
Consumer Behaviour
- Understanding customer needs and buying behaviour
- Factors influencing consumer decisions
- Customer satisfaction and relationship building
Sales Management
- Sales process and techniques
- Lead generation and customer handling
- Negotiation and closing strategies
- Sales reporting and performance tracking
Branding & Promotion
- Brand building fundamentals
- Advertising and promotional strategies
- Product life cycle and pricing basics
Introduction to Digital Marketing
- Overview of digital marketing channels
- Social media marketing basics
- Online branding and customer engagement
Business Communication & Presentation Skills
- Professional communication techniques
- Sales presentations and product pitching
- Client interaction and follow-up methods
Practical Training & Assignments
- Marketing case studies
- Sales role-play and presentations
- Mini projects based on real business situations
Eligibility Criteria
- Passed 10th / 12th / Degree or equivalent
- No prior marketing experience required
- Interest in sales, communication, and business preferred
Career Opportunities
After completing the diploma, learners can work as:
- Marketing Executive
- Sales Executive
- Business Development Executive
- Marketing Coordinator
- Customer Relationship Executive
Employment Sectors
- Corporate & Business Organisations
- Marketing & Advertising Agencies
- Retail & FMCG Companies
- Service Industries
- Startups & Small Businesses
Key Highlights
- Practical, job-oriented marketing programme
- Covers modern marketing and sales techniques
- Improves confidence, communication, and persuasion skills
- Strong foundation for advanced marketing or MBA programmes
ICD – Institute of Career Development,
Housing Board Junction,
Thiruvananthapuram,
Kerala, India