Digital Marketing & Social Media Strategy (SEO, SEM, analytics)
Affiliation: ICD-NSDC (Industry-Oriented Professional Programme)
Mode: Classroom Training + Practical Labs + Live Digital Projects
Programme Overview
The Digital Marketing & Social Media Strategy programme is a career-focused course designed to equip learners with practical skills required to promote brands, businesses, and services in the digital space. This course covers search engine optimization (SEO), search engine marketing (SEM), social media marketing, and data analytics, helping learners understand how digital platforms drive modern business growth.
With a strong emphasis on hands-on training, real campaign planning, and performance tracking, learners gain industry-ready skills to manage digital presence, generate leads, and improve online visibility across global markets.
Course Duration
3 – 6 Months, including:
- Interactive classroom sessions
- Practical lab-based digital marketing activities
- Live project work and campaign analysis
Why Choose This Programme?
- Learn in-demand digital marketing skills used globally
- Practical exposure to SEO, paid ads, and social media platforms
- Understand real-time analytics and performance tracking
- Industry-aligned curriculum based on current market trends
- Suitable for students, professionals, entrepreneurs, and freelancers
Programme Objectives
By the end of this course, learners will be able to:
- Plan and execute digital marketing strategies effectively
- Improve website visibility using SEO best practices
- Manage paid advertising campaigns through SEM platforms
- Build and grow brands on social media channels
- Analyse digital campaign performance using analytics tools
Topics / Syllabus Covered:
Digital Marketing Fundamentals
- Introduction to digital marketing and online branding
- Understanding consumer behaviour in the digital age
- Digital marketing channels and strategies
Search Engine Optimization (SEO)
- On-page and off-page SEO techniques
- Keyword research and content optimization
- Technical SEO basics and website audits
- Local SEO and Google Business Profile management
Search Engine Marketing (SEM)
- Google Ads fundamentals
- Campaign creation, budgeting, and bidding strategies
- Display ads, search ads, and remarketing
- Ad performance tracking and optimization
Social Media Marketing & Strategy
- Facebook, Instagram, LinkedIn, and YouTube marketing
- Content planning and audience engagement
- Paid social media advertising
- Brand building and community management
Digital Analytics & Reporting
- Google Analytics fundamentals
- Tracking website traffic and user behaviour
- Conversion tracking and performance metrics
- Data-driven decision making
Practical Training & Live Projects
- SEO optimization for real websites
- Creating and managing live ad campaigns
- Social media content calendars and strategies
- Performance reports and campaign evaluation
Eligibility Criteria
- Passed 10th / 12th / Graduation (any stream)
- No prior marketing experience required
- Basic computer and internet knowledge preferred
Career Opportunities
After completion, learners can pursue roles such as:
- Digital Marketing Executive
- SEO / SEM Analyst
- Social Media Manager
- Content & Campaign Strategist
- Digital Marketing Freelancer
- Online Brand Consultant
Employment Sectors
- Digital Marketing Agencies
- Corporate Marketing & Sales Teams
- E-commerce & Online Businesses
- Media & Advertising Firms
- Startups and Global Enterprises
Key Highlights
- Practical-first, industry-focused training
- Live projects and real campaign exposure
- Globally relevant digital skills
- Suitable for job seekers, business owners, and freelancers
ICD – Institute of Career Development,
Housing Board Junction,
Thiruvananthapuram,
Kerala, India