Search Engine Marketing (SEM)
Duration: 2–3 Months (40–60 Hours)
Mode: Classroom Training + Practical Sessions + Live Campaign Projects
About the Course
Search Engine Marketing (SEM) is a career-oriented course designed to help learners understand how businesses promote their products and services through paid advertising on search engines. The course focuses on creating, managing, and optimising online advertising campaigns to increase website traffic, generate quality leads, and improve business growth.
Students will gain hands-on experience with industry-standard tools, campaign strategies, and performance analysis techniques used by digital marketing professionals.
Eligibility
- 10th Pass or above
- Basic computer and internet knowledge preferred
- Suitable for students, entrepreneurs, freelancers, and working professionals
Topics Covered
- Introduction to Search Engine Marketing (SEM)
- Understanding Search Engine Advertising
- Keyword Research and Campaign Planning
- Creating and Managing Search Ad Campaigns
- Ad Groups, Bidding, and Budget Management
- Writing Effective Ad Copy
- Audience Targeting and Remarketing Basics
- Conversion Tracking and Performance Measurement
- Campaign Optimisation Techniques
- Live Projects and Practical Case Studies
Key Learning Outcomes
- Understand the fundamentals of paid search marketing
- Create and manage effective advertising campaigns
- Conduct keyword research and audience targeting
- Monitor campaign performance and optimise results
- Generate website traffic, leads, and conversions
Career Opportunities
- Search Engine Marketing Executive
- PPC Executive
- Digital Marketing Executive
- Performance Marketing Executive
- Paid Advertising Specialist
Employment Sectors
- Digital Marketing Agencies
- IT & Software Companies
- E-commerce Businesses
- Media & Advertising Agencies
- Startups and Corporate Organisations
- Freelance Digital Marketing Services
Institute For Career Development,
ICD – Institute For Career Development,
Housing Board Junction,
Thiruvananthapuram,
Kerala, India