SEO Audits & Google Analytics
Duration: 1–2 Months (30–40 Hours)
Mode: Classroom Training + Practical Sessions + Live Projects
About the Course
SEO Audits & Google Analytics is a practical course designed to help learners evaluate website performance, identify areas for improvement, and make data-driven decisions to enhance online visibility. Students will learn how to conduct comprehensive SEO audits, monitor website traffic, and analyse user behaviour using industry-standard analytics tools.
The course focuses on practical applications, enabling learners to measure website performance, track marketing efforts, and create strategies that improve search engine rankings and user engagement.
Eligibility
- 10th Pass or above
- Basic knowledge of computers and the internet
- Suitable for students, entrepreneurs, freelancers, and working professionals
Topics Covered
- Introduction to SEO Audits
- Website Performance Analysis
- Technical SEO Audit Fundamentals
- On-Page SEO Audit Techniques
- Off-Page SEO Evaluation
- Introduction to Google Analytics
- Setting Up Google Analytics
- Understanding Website Traffic and User Behaviour
- Creating Reports and Performance Dashboards
- Practical Audit Projects and Case Studies
Key Learning Outcomes
- Perform complete website SEO audits
- Analyse website traffic and visitor behaviour
- Identify technical and content-related issues
- Track website performance using analytics tools
- Create data-driven optimisation strategies
Career Opportunities
- SEO Executive
- SEO Analyst
- Digital Marketing Executive
- Web Analytics Specialist
- Performance Marketing Associate
Employment Sectors
- Digital Marketing Agencies
- IT & Software Companies
- E-commerce Businesses
- Media & Advertising Agencies
- Educational Institutions
- Startups and Corporate Organisations
Institute For Career Development,
ICD – Institute For Career Development,
Housing Board Junction,
Thiruvananthapuram,
Kerala, India