Advanced Keyword Research
Duration: 2–4 Weeks
Mode: Classroom Training + Practical Sessions
About the Course
Advanced Keyword Research is a specialised module that teaches learners how to identify, analyse, and select high-performing keywords to improve website visibility, attract targeted audiences, and support effective digital marketing strategies. The course focuses on practical techniques used in SEO, content marketing, and paid advertising campaigns.
Eligibility
- Basic knowledge of Digital Marketing or SEO (preferred)
- Suitable for students, professionals, entrepreneurs, and marketers
Topics Covered
- Introduction to Keyword Research
- Understanding Search Intent
- Short-Tail vs Long-Tail Keywords
- Competitor Keyword Analysis
- Keyword Difficulty and Search Volume Analysis
- Local SEO Keyword Research
- Content Gap Analysis
- Topic Clustering and Content Planning
- Keyword Mapping for Websites
- Practical Keyword Research Projects
Tools Covered
- Google Keyword Planner
- Google Trends
- Google Search Console
- Ubersuggest
- SEMrush (Introduction)
- Ahrefs (Introduction)
Key Learning Outcomes
- Identify high-value keywords for different industries
- Understand user search behaviour and search intent
- Analyse competitors’ keyword strategies
- Build effective content and SEO plans
- Improve website visibility and organic traffic
Career Opportunities
- SEO Executive
- SEO Analyst
- Digital Marketing Executive
- Content Strategist
- SEO Specialist
Employment Sectors
- Digital Marketing Agencies
- IT Companies
- E-commerce Businesses
- Media & Advertising Agencies
Startups & Corporate Organisations
Institute For Career Development,
ICD – Institute For Career Development,
Housing Board Junction,
Thiruvananthapuram,
Kerala, India