SEO Audits & Google Tag Manager
Duration: 1–2 Months (30–40 Hours)
Mode: Classroom Training + Practical Sessions + Live Projects
About the Course
SEO Audits & Google Tag Manager is a practical course designed to help learners track, analyse, and optimise website performance using modern digital marketing tools. Students will learn how to conduct SEO audits, manage tracking codes efficiently, and collect valuable website data without making direct changes to website code.
The course focuses on hands-on learning and real-world applications, enabling learners to understand user behaviour, measure marketing performance, and improve website visibility through data-driven decisions.
Eligibility
- 10th Pass or above
- Basic knowledge of computers and the internet
- Suitable for students, entrepreneurs, freelancers, and working professionals
Topics Covered
- Introduction to SEO Audits
- Website Performance Analysis
- Introduction to Google Tag Manager
- Setting Up Google Tag Manager
- Creating and Managing Tags, Triggers, and Variables
- Tracking Website Events and User Interactions
- Integrating Google Analytics and Other Marketing Tools
- Monitoring Website Performance and Data Collection
- Troubleshooting and Best Practices
- Practical Projects and Case Studies
Key Learning Outcomes
- Perform website SEO audits effectively
- Set up and manage Google Tag Manager
- Track user interactions and website events
- Improve website performance through data analysis
- Build data-driven digital marketing strategies
Career Opportunities
- SEO Executive
- Digital Marketing Executive
- Web Analytics Specialist
- Performance Marketing Associate
- Marketing Technology Executive
Employment Sectors
- Digital Marketing Agencies
- IT & Software Companies
- E-commerce Businesses
- Media & Advertising Agencies
- Educational Institutions
- Startups and Corporate Organisations
Institute For Career Development,
ICD – Institute For Career Development,
Housing Board Junction,
Thiruvananthapuram,
Kerala, India