Social Media Marketing (SMM)
Duration: 2–3 Months (40–60 Hours)
Mode: Classroom Training + Practical Sessions + Live Projects
About the Course
Social Media Marketing (SMM) is a practical, career-focused course designed to help learners build, manage, and grow a brand’s online presence across popular social media platforms. Students will learn how to create engaging content, plan marketing campaigns, increase audience engagement, and analyse performance to achieve business goals.
The course combines creative strategies with practical training, enabling learners to develop the skills required to manage social media accounts professionally and run effective marketing campaigns.
Eligibility
- 10th Pass or above
- Basic computer and internet knowledge preferred
- Suitable for students, entrepreneurs, freelancers, and working professionals
Topics Covered
- Introduction to Social Media Marketing
- Understanding Social Media Platforms
- Content Planning and Content Creation
- Social Media Strategy Development
- Audience Targeting and Community Management
- Social Media Advertising Basics
- Brand Building and Online Reputation Management
- Performance Tracking and Analytics
- Campaign Optimisation Techniques
- Live Projects and Practical Case Studies
Key Learning Outcomes
- Develop effective social media marketing strategies
- Create engaging and audience-focused content
- Build and manage brand presence across social platforms
- Understand advertising and audience targeting techniques
- Analyse campaign performance and improve results
Career Opportunities
- Social Media Marketing Executive
- Social Media Manager
- Digital Marketing Executive
- Content Creator
- Community Manager
- Brand Marketing Executive
Employment Sectors
- Digital Marketing Agencies
- IT & Software Companies
- E-commerce Businesses
- Media & Advertising Agencies
- Educational Institutions
- Startups and Corporate Organisations
Institute For Career Development,
ICD – Institute For Career Development,
Housing Board Junction,
Thiruvananthapuram,
Kerala, India