Google Search Advertising
Duration: 1–2 Months (30–40 Hours)
Mode: Classroom Training + Practical Sessions + Live Campaign Projects
About the Course
Google Search Advertising is a practical, career-focused course designed to teach learners how to create and manage paid advertisements that appear on Google Search results. Students will learn how businesses attract potential customers, increase website traffic, generate leads, and improve online visibility through targeted advertising campaigns.
The course focuses on hands-on training, campaign optimisation, and performance analysis to help learners build job-ready digital marketing skills used across industries.
Eligibility
- 10th Pass or above
- Basic computer and internet knowledge preferred
- Suitable for students, entrepreneurs, freelancers, and working professionals
Topics Covered
- Introduction to Google Search Advertising
- Understanding Search Campaigns
- Keyword Research and Search Intent
- Campaign Planning and Setup
- Ad Groups and Audience Targeting
- Writing Effective Ad Copy
- Budgeting and Bidding Strategies
- Conversion Tracking and Performance Monitoring
- Campaign Optimisation Techniques
- Live Projects and Practical Case Studies
Key Learning Outcomes
- Understand the fundamentals of Google Search Advertising
- Create and manage search advertising campaigns
- Conduct keyword research and audience targeting
- Optimise campaigns to improve performance
- Generate website traffic, leads, and conversions
Career Opportunities
- Google Ads Executive
- PPC Executive
- Search Advertising Specialist
- Digital Marketing Executive
- Performance Marketing Executive
Employment Sectors
- Digital Marketing Agencies
- IT & Software Companies
- E-commerce Businesses
- Media & Advertising Agencies
- Startups and Corporate Organisations
Freelance Digital Marketing Services
Institute For Career Development,
ICD – Institute For Career Development,
Housing Board Junction,
Thiruvananthapuram,
Kerala, India